IMPACT OF VOICE ON BRANDS

The Voice Playbook 2021

MMA & Isobar, two leaders of the marketing industry, came together to co-create this Voice Playbook for brands.  Slang Labs joined hands as the Advisory Member to power the playbook. 

Craft your brand's voice commerce strategy with this playbook.
The Voice Playbook 2021 Powered by Slang Labs
KEY TAKEAWAYS

VOICE TECHNOLOGY IMPACTING BRANDS

Sonic Branding - 1

Global & Indian Voice Tech Landscape

In 2020, JioSaavn witnessed an 89% YoY increase in voice searches on mobiles.

Voice Search - 3

Case Studies

On Amazon Shopping App, the in-app voice assistant received over 1,000,000 voice queries in one day during the Diwali sale.

Voice In Smartphones - 1

Future of Voice Technology

82% of smartphone users are using voice-activated technology.

GA and Alexa - 1

Consumer Adoption Trends for Voice

Globally, over 500 million people use Google Assistant every month.

SPEAK TO SEARCH

VOICE SEARCH AND INDIA

The use of voice search is on the rise in India. Voice Search queries in India are growing and users are now searching in vernacular languages to speed up the process and reduce errors.

One of the reasons for the humongous growth is because Voice Search is faster than typing. Additionally, in rural areas, where people can’t read or write in English, voice search comes handy.

Landing Page Graphic
CASE STUDY

Flipkart and Amazon's newfound love for #Voice

Flipkart Adds In-app Voice Assistant
USAGE

16% of the users shopped for groceries using Voice Assistant in the Hindi language.

FUNCTIONALITY

Functionality limited to searching for items. Addition, removal and modification of items seem to be absent currently. 

INTERESTING TIDBITS

The Voice Assistant can understand local dialects, colloquial terms and mixed language commands.

Flipkart took 2 years to build and integrate a Voice Assistant to their app.

Amazon Alexa in Shopping App
READ FULL CASE STUDY
USAGE

In the run-up to the Great Indian Festival, Alexa answered over ~100K requests from customers on the Amazon shopping app.

FUNCTIONALITY

Amazon is powering up its app with Alexa that can invoke searches and specific actions in the app.

INTERESTING TIDBITS

Amazon announced roping in Amitabh Bacchan as the voice of Alexa in India!

 

next billion users
VOICE IN SMARTPHONES AND APPS

Why does voice in phones matters a lot in India? 

57% of the respondents from India have spoken commands to their mobile phones compared to 27% in speakers and 14% in wearables, reports PwC.

Voice Technology in smartphones will help the Next Billion Users come online and interact comfortably. The vast market opens up a lot of opportunities for the marketers and brands to reach these Next Billion Users.

VOICE OF INDUSTRY LEADERS

Impact of Voice Technology in India

Voice will enable hands-free interaction between you and your device, thus, bringing down most of the actions done today such as type, tap, or swipe.

Shamsuddin Jasani
Group MD, Isobar South Asia Shamsuddin Jasani

India is the second-largest mobile Internet market and is a voice-first market hence a very fertile ground for voice laid experiences to take off.

Moneka Khurana
Country Head India, MMA Moneka Khurana

Voice technology is the most natural solution for brands to elevate their brand engagement and experience for their current and future customers.

Kumar-Rangarajan-1
Co-founder & Obsessive Dictator, Slang Labs Kumar Rangarajan

There are only a handful of truly customer-obsessed brands that understand that they need to reach consumers where they are, not where you want them to be.

virginia-sharma
Vice President, Brand Solutions, JioSaavn Virginia Sharma
VOICE POWERING E-COMMERCE IN INDIA

VOICE ASSISTANTS IN E-COMMERCE APPS - INDIAN EDITION 2021

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