E-BOOK: VOICE COMMERCE IN INDIA

How top e-commerce brands are breaking the digital barriers for the Next Billion Users.

The top e-commerce brands in India have already added in-app Voice Assistants to reach the Next Billion Users. Find out how are they using it.
How top e-commerce brands are breaking the digital barriers for the Next Billion Users.
BRANDS WITH VOICE COMMERCE STRATEGY

Some brands covered in this e-book

KEY TAKEAWAYS

INDIANS LOVE TO TALK!

Sonic Branding - 1

Multilingual Understanding

16% of the users shopped on Flipkart for groceries using Voice Assistant in the Hindi language.

Voice Search - 3

Voice Search

Alexa answered over 100k voice request during the Great Indian Festival sale.

Voice In Smartphones - 1

Voice Shopping

82% of the surveyed users on Flipkart App preferred to use voice for shopping in future.

Growth in Market

Next Billion Users

Nearly 25% of voice searches in the BigBasket app were made from Non-Tier 1 cities.

CASE STUDIES

HOW ARE E-COMMERCE BRANDS LEVERAGING VOICE IN INDIA?

BigBasket with Slang Voice Assistant
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USAGE

Nearly 25% of searches were made from Non-Tier 1 cities.

FUNCTIONALITY

The In-App voice assistant is trained to understand retail-related terms and supports “Searching for products, menu navigation and offers”.

INTERESTING TIDBITS

The Voice Assistant was powered by Slang and it can understand 5 languages i.e English, Hindi, Tamil, Kannada and Malayalam.

Playbook Amazon CS Thumbnail
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USAGE

In the run-up to the Great Indian Festival, Alexa answered over ~100K requests from customers on the Amazon shopping app.

FUNCTIONALITY

Amazon is powering up its app with Alexa that can invoke searches and specific actions in the app.

INTERESTING TIDBITS

Amazon announced roping in Amitabh Bacchan as the voice of Alexa in India!

SPEAK TO SEARCH

VOICE SEARCH AND INDIA

The use of voice search is on the rise in India. Voice Search queries in India are growing and users are now searching in vernacular languages to speed up the process and reduce errors.

One of the reasons for the humongous growth is because Voice Search is faster than typing. Additionally, in rural areas, where people can’t read or write in English, voice search comes handy.

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next billion users
VOICE IN SMARTPHONES AND APPS

Why does voice in phones matter a lot in India? 

57% of the respondents from India have spoken commands to their mobile phones compared to 27% in speakers and 14% in wearables, reports PwC.

Voice Technology in smartphones will help the Next Billion Users come online and interact comfortably. The vast market opens up a lot of opportunities for the marketers and brands to reach these Next Billion Users.