How top e-commerce brands are breaking the digital barriers for the Next Billion Users.
The top e-commerce brands in India have already added in-app Voice Assistants to reach the Next Billion Users. Find out how are they using it.
INDIANS LOVE TO TALK!
16% of the users shopped on Flipkart for groceries using Voice Assistant in the Hindi language.
Alexa answered over 100k voice request during the Great Indian Festival sale.
82% of the surveyed users on Flipkart App preferred to use voice for shopping in future.
Next Billion Users
Nearly 25% of voice searches in the BigBasket app were made from Non-Tier 1 cities.
HOW ARE E-COMMERCE BRANDS LEVERAGING VOICE IN INDIA?
Nearly 25% of searches were made from Non-Tier 1 cities.
The In-App voice assistant is trained to understand retail-related terms and supports “Searching for products, menu navigation and offers”.
The Voice Assistant was powered by Slang and it can understand 5 languages i.e English, Hindi, Tamil, Kannada and Malayalam.
In the run-up to the Great Indian Festival, Alexa answered over ~100K requests from customers on the Amazon shopping app.
Amazon is powering up its app with Alexa that can invoke searches and specific actions in the app.
Amazon announced roping in Amitabh Bacchan as the voice of Alexa in India!
VOICE SEARCH AND INDIA
The use of voice search is on the rise in India. Voice Search queries in India are growing and users are now searching in vernacular languages to speed up the process and reduce errors.
One of the reasons for the humongous growth is because Voice Search is faster than typing. Additionally, in rural areas, where people can’t read or write in English, voice search comes handy.
Why does voice in phones matter a lot in India?
57% of the respondents from India have spoken commands to their mobile phones compared to 27% in speakers and 14% in wearables, reports PwC.
Voice Technology in smartphones will help the Next Billion Users come online and interact comfortably. The vast market opens up a lot of opportunities for the marketers and brands to reach these Next Billion Users.